KCTR

KCTR - Wholly owned by Hogla Kimberly, Kimberly Clark Turkey (KCTR) was established in 2005 based on the Turkish diaper company of Ovisan, which was acquired in 1999 by Hogla.

The company manufactures and markets Kimberly Clark’s brands in Turkey: Huggies in the baby diapers market; Kotex in the feminine hygiene market; and the local brand of PEDO in the disposable diapers market. 

Located in Istanbul, the company’s advanced manufacturing facility currently serves as a regional manufacturing center for Kimberly Clark diapers, and its products are exported to 22 countries throughout Europe and the Middle East. In 2009, the plant is expected to reach a manufacturing output of over 10 billion diaper units.

In tandem with the significant expansion of its export activities, the company is strengthening its competitive position in Turkey while increasing the market shares of the international brands in their respective categories.

KCTR has a strategic cooperation agreement with Uniliver for the distribution and sale of products to Turkey’s private sector.