International strength

International
strength
As a dominant force in the local market, and as part of its business strategy of growth and portfolio diversification, the Company strives to expand its activities to international markets while establishing international joint ventures. The globalization process, which began several years ago, has already brought the Group to form strategic partnerships with leading international organizations:

The Global Mondi Group
The global Mondi Group specializes in the manufacture of a wide ‎range of uncoated fine paper and packaging paper.
The group’s annual sales turnover amounts to € 6.3 billion.
The global group employs a workforce of approximately 280,000 employees in
30 countries around the world.
This partnership avails Hadera Paper Group to the fruit of global research, development and marketing, and enables the company to meet competition challenges and changes in local and regional markets.

Kimberly Clark

The annual sales volume of Kimberly Clark, a consumer goods world leader, is approximately $20 billion.
The company employs about 75,000 employees in 37 countries.
Kimberly Clark invests millions of dollars to maintain its technological and quality edge in global markets.
The partnership between Kimberly-Clark and the Group enables Hogla-Kimberly a direct connection to the global company’s R&D array, thereby enabling the former’s position as the largest marketer of non-food consumer products in Israel and a worldwide leader in product development. 

The aspiration to expand business activities to international markets while forming partnerships have led to the establishment of the following companies:

Kimberly Clark Turkey (KCTR)
KCTR is a subsidiary that was acquired after the Hadera Paper Group identified high business potential in the Turkish market.
With a population of 70 million citizens, the fields of baby products and feminine hygiene products represent a huge challenge based on a relevant market of 1.5 billion US dollars and a fixed annual growth.
Kimberly Clark Turkey is expected to serve as a primary manufacturing and distribution center for Turkey and Eastern European countries. 
Leveraging Activities to Neighboring Countries
The Hadera Paper Group continues to explore opportunities for growth and increased activities in the fields of paper and paper products in the Middle East and its vicinity.